About Us

OUR STORY

Launched in 2009, Peggy was founded in Melbourne by fashion executive and mum Simone Ryan. Peggy bloomed from a desire to inject the baby and kidswear market with timeless, fun and treasured pieces redolent of childhoods in the 70s and 80s.  Designed to be handed down, each piece and its adventures and stories can continue from child to child, beyond the size on the tag. With vast industry experience, Peggy has evolved as a brand that people have grown to know, with pieces to cherish and pass on. After countless collabs with fellow artists and brands, fast forward 15 years, and the Peggy tribe has expanded beyond our shores with a global following. The whimsy and durability of Peggy pieces have made their way into the hearts, minds and memories of many a Peggy Person, both big and small. 

Peggy People 

Hi I’m Joelle, I am the new owner of Peggy as of March 2024.

I live on the Mornington Peninsula with my husband and three children, Gilbert, Winnie and Daisy.
I was a previous customer of Peggy and a huge lover of all things Peggy because when it came to quality and style, nothing else compared.
I love designing treasured pieces for little people and have a huge passion for design. This is really my dream job and I look forward to letting the legacy of this special brand live on.

 

Joelle x